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Best Tips for Mompreneurs
Starting a business as a parent, woman or
at any other time, takes some serious thought before jumping in. Donate time to
meditation or prayer towards your availability and appropriate timing. Is it
the right time for your business? Do you really have a love or passion
for it? Have you talked to your family? Write yourself a list of pro’s
and con’s that will allow you to visualize what you have and don’t have
to give to your business.
We have provided some tips that will help you to focus on what it may take to get your business started and progressing.
Yes, when starting a business or trying to get your business to grow, organization is the key.
Be realistic about what time you have to put towards your business.
*Tip: Trying to stick to a schedule will open up pockets of time to dedicate
to both your business and personal life.
Start with your goals. What are your long term goals for your family and business. How much money do
you want to make? How many customers do you want to get in a 6 month period? How much debt would you like to pay off? What message do you want to portray to your customers?
Give each of your long-term goals a time limit, 6 months, 1 year, 5 years, etc. Then allow your short-term
goals to help you fulfill your long-term goals.
Goal #1 I would like 1,000 customers within 7 months
Hand out 50 business cards per week, or online invite 100 customers to your website per week.
Budget $35 per week for online advertising.
When it comes to women and mothers to start a business, well, lets face it,
they have plenty of other things on their plate. A daily schedule will
allow you to keep a handle on your time. Things to remember with your
daily schedule are:
Decide what are your absolutes. What to-do’s do
you have to get done everyday and what tasks can be moved between the
days of the week.
Allow those tasks that don’t require a specific day to get done, to be done within the week. These are the
promises you make to yourself and your business to get done during the week.
Revisit your tasks daily. Obviously your absolutes are just
that, absolute. But those tasks that can vary from day-to-day need to be
prioritized as your schedule varies.
Remember that as important and necessary as your schedule is, you need to be flexible.
Things come up and need immediate attention, but also if you keep
putting off tasks toward your business, and days and weeks fly by,
reevaluate. Are you ready to start a business?
Checklists / Business Setup or Development
Checklists are the bain of our existence, but also necessary to keep yourself in
full control and understanding of the state of your business.
Create a checklist to assist and focus your ideas for you business startup.
What product, or services are you going to offer?
Are you going to have employees?
Should you Incorporate or distinguish yourself as a business entity? (a good idea)
What does your state require to register as a business?
Is there a local organization that can help with your business, for example SCORE, or local Business Development Department?
Should I find an accountant? (I would advise to at least interview accountants and get their thoughts)
Who is my customer base?
Where are my customers currently shopping?
What are other businesses like myself doing?
As important as a time management schedule is, so is financial organization.
The first mistake that business owners make is co-mingling business and
personal funds. Whether your business is making $50 dollars a month or
$10,000. It is necessary that you keep funds separate in different bank accounts
Whether you put your personal funds into your business
account, or your business pays you a paycheck, you need to write receipts, keep bank
statements, or deposit slips. This will allow your end of the year
accounting to run smoothly and allow you to see where the money is
within both your business and personal accounts.
Business and Marketing Plans
As you are developing your business goals, preparing your inventory list
or services list, it is important to put these ideas down in writing.
Make a plan for how you will market your business and also what
expectations you have for your business and possibly your employees.
Research your competition, your customers and current trends locally, or online.
Once you know who your customers are you need to research where your
customers are. Often times, networking locally or online will take more
time, but will cost a lot less than your typical newspaper or radio ad.
Locally, you could join local groups, i.e. soroptomists, meetup groups,
cooking groups, golfing groups, etc. Let your potential customers get
attached to you and your personality. Once they like you, they will
usually like your product. In addition, online you could join social
networks, i.e. Facebook, Twitter, Café Moms, etc. Get to know those
around you and allow your new friends to link to your sites.
As your business has more funds you can focus on search engine optimization for
your website, linking between all your networks, pay-per-click
There are many resources like Business Women
Network, SCORE, and your local State Department of Labor and Industry,
that can provide tips and resources on helping women in business.